From yoghurt to finished meals, from facial cream to energy drink, from coffee maker to vacuum cleaner…
A few examples from our daily work…
A global manufacturer of sweet snacks wanted to strengthen the profile of its "flag ships". Until now, the marketing communication successfully marketed the product as a "bar which is good for delivering new energy when hungry". The goal was to rework this bar "as a whole" in a way so that the product core also optimally supports the promised benefit when consumed.
Procedure and methods used
One of the largest FMCG providers in the world wanted to increase his efficiency and flexibility in the area of descriptive analysis. Panels in more than 10 product categories were placed in the hands of external providers, test protocols queried, and performance indicators harmonized.
isi prevailed in a multi-step pitch and since then has been managing the majority of these panels.
Since then extremely close and trusting cooperation with more than 800 panel sessions per year and high customer satisfaction.
An international beverage producer wanted to roll out an energy drink in the German market. Basic questions had remained unanswered: category understanding and psychological purchase and usage motives, target group description and segmentation, marketing concept development, determination of optimal can design, determination of optimal range from various flavors…
From the beginning, isi accompanied this process and made a significant contribution to making this product a great success.
The product portfolio of a producer of entertainment electronics was to be systematically aligned to the design preferences of consumers. The challenge: identify, describe, and structure the relevant design subjects as well as determine the market potential of the different design directions. A design-based consumer segmentation was to enable the customer to develop integrated marketing concepts around the designs.
Together with a strategic industrial design partner, isi accompanied the entire process in 4 core markets. The project was acknowledged as "Research Initiative of the Year" by the customer.
Process & employed methods