March 2017 |
Beers are more similar than we believe - isi on TV in „Quarks & Co“
In the WDR TV science program "Quarks & Co", Rangar Yogeshwar is asking on Tuesday, March 21st: How good is Germany's beer? Searching for answers the WDR editors also asked isi in Göttingen for help. "We're happy to support this popular science program and to provide more people insights into our work.", explains Dr. Daniwel Mörlein, isi senior manager.
In the context of the show the isi team analzed in how far three popular Pils beer brands differ in terms of taste. The sobering answer: No, the differences were so small that hardly any consumer was able to detect them. Even trained beer testers identified no significant differences. "The results were not totally surprising to us because we frequently run consumer tests on alcoholic beverages.", says Dr. Daniel Mörlein, isi senior manager. "In fact, it confirmed our hypothesis that leading German Pils brands have something like a 'mainstream taste'." Whoever is convinced to be able to identify his preferred beer could be wrong...
See the show on Tuesday, March 21st, 21:00 on WDR.
February 2017 | News
Latest isi article in German journal FLEISCHWIRTSCHAFT
Sensory testing in the meat industry can help to cope with the current challenges in product development. With the right test approaches one can avoid a creeping loss in consumer acceptance over several product development cycles. 'Similarity Tests' and 'Non-Inferiority Tests' are recommended if recipe or process changes shall not be recognizable at all or at least not negatively affect consumer acceptance.
November 2016 | News
Robert Möslein's Eurosense Lecture
At this year's Eurosense in Dijon, Robert Möslein gave a lecture at the ESN workshop on a study that compared the coffee acceptance in three different test settings: immersive (using virtual reality), semi-immersive, and at the isi Sensory Lab. You can watch the lecture at Youtube.