Using internet technology in market research has become established since, via the WWW, target group-specific data can be gathered fast and cost-effectively by means of different data collection methods.

In this area, our core competences are, among others, the evaluation of websites, the implementation of large-scale secondary analyses, as well as the conduction of quantitative concept tests. In addition, we work with flexible survey software which is suitable for both the implementation of complex survey designs as well as the integration of multimedia stimuli.