Sensory analysis is the systematic investigation of the functional relationship between the physicochemical elements of a product (e.g. drying agent, starch content), the resulting sensory perceptions (e.g. crunchiness, sweetness) and corresponding consumer reactions (e.g. preference, acceptance).

The special aspect about isi Sensory Analysis is that existing processes of “classic sensory research” are expanded by sound marketing expertise. Your strategic advantage is a holistic, integrated perspective, as well as information which is highly relevant for both product development and marketing.