Free eBook: TOP 5 secrets of efficient HomeUseTesting
If carried out the right way, a HomeUseTest offers a lot of advantages.
The sampling of the products takes place in the consumers' homes rather than in a laboratory, which It creates a very good approximation of reality. In the consumers' homes, the product is in the social context of the tester who uses it as part of an everyday, normal routine. Additionally, the tester can choose a sampling time of his or her choice. For example, a tester can drink a sports drink after a training session or an alcoholic drink as part of an evening routine.
But what should one watch out for so that nothing goes wrong?
We are revealing 5 secrets that will make your HomeUseTest a success!