The approximation to reality it offers because the sampling takes place in the home rather than in a laboratory is a convincing aspect of HUT approach. In the home, the product is in the social context of the tester who uses it in a complete holistic home context as part of an everyday, normal routine. Additionally, the tester can choose the time of his or her choice. For example, a tester can drink a sports drink after a training session or an alcoholic drink as part of an evening routine.
What should one watch out for so that nothing goes wrong?
We are revealing 5 secrets that will make your HomeUseTest a success!
Anne Sophie Zurwellen
Anne Sophie is one of our working students and takes care of our online and social media marketing. She also handles our innovation management and contributes to our blog on various topics since 2020.