The approximation to reality it offers because the sampling takes place in the home rather than in a laboratory is a convincing aspect of HUT approach. In the home, the product is in the social context of the tester who uses it in a complete holistic home context as part of an everyday, normal routine. Additionally, the tester can choose the time of his or her choice. For example, a tester can drink a sports drink after a training session or an alcoholic drink as part of an evening routine.
What should one watch out for so that nothing goes wrong?
We are revealing 5 secrets that will make your HomeUseTest a success!
Anne Sophie Zurwellen
Anne Sophie is our marketing & innovation manager and takes care of our online and social media marketing. She also handles our innovation management and contributes to our blog on various topics since 2020.