The Optimal Concept-Product Fit(ness)
We are advocates of integrated product and concept optimization.
Brands and marketing concepts make consumers a promise based on which they buy the product. Still, only when the core product meets these expectations is the consumer truly satisfied. This true satisfaction is the basis of long-term, sustainable success.
The dovetailing of concept-product optimization coupled with proper consideration of consumers’ expectations and the consumer experience together lead to a successful product.
Photo: Nate Johnston / Unsplash
Consumer Demands become Product Features
We look at products through the eyes of the consumer.
Then we translate these consumer demands into the language of R&D and Industrial design.
Our core focus:
Decoding the hidden relationship of controllable product parameters and subjective consumer perceptions. All the senses – taste, smell, vision, touch and hearing – get to have their say!
The knowledge derived from this research results in clear and actionable optimization recommendations.
Photo: Sebastian Heindorff
Behavioral Economics Meet Sensory Marketing Research
Two fundamental aspects of behavioral economics:
The great significance of activating processes (activation, emotions, motivations and attitudes).
The importance of unconscious processing of information and the evaluation of environmental stimuli.
These behavioral economic findings have a great impact on our sensory market research.
One example, in the research of underlying psychological motivations behind consumer purchases is the isi-MotiveWheel. Another example, isi-ImplicitTesting measures spontaneously triggered associations for benefit oriented product optimization.
We continuously strive to adapt our methods to new scientific finding.
Photo: DragonImages / iStock.com
Facts & Figures
consumer projects p.a.
years of experience
percent of our projects are international
panel sessions p.a.
sensory laboratories in
Göttingen, Cologne, Hamburg, Munich
The isi Eco System
We support you with our strong research & innovation eco-system. Working together with isi also means having access to our partner network.