About Us.

©Mirko Phla

The isi-Philosophy

Produkt-Konzept-FitThe Optimal Concept-Product Fit(ness)

We are advocates of integrated product and concept optimization.

Brands and marketing concepts make consumers a promise based on which they buy the product. Still, only when the core product meets these expectations is the consumer truly satisfied. This true satisfaction is the basis of long-term, sustainable success.

Our credo:

The dovetailing of concept-product optimization coupled with proper consideration of consumers’ expectations and the consumer experience together lead to a successful product.

Photo: Nate Johnston / Unsplash

sensory decoding

Consumer Demands become Product Features

We look at products through the eyes of the consumer.

Then we translate these consumer demands into the language of R&D and Industrial design.

Our core focus:

Decoding the hidden relationship of controllable product parameters and subjective consumer perceptions. All the senses – taste, smell, vision, touch and hearing – get to have their say!

The knowledge derived from this research results in clear and actionable optimization recommendations.

Photo: Sebastian Heindorff

konsumentenverständnis

Behavioral Economics Meet Sensory Marketing Research

Two fundamental aspects of behavioral economics:

The great significance of activating processes (activation, emotions, motivations and attitudes).

The importance of unconscious processing of information and the evaluation of environmental stimuli.

These behavioral economic findings have a great impact on our sensory market research.

One example, in the research of underlying psychological motivations behind consumer purchases is the isi-MotiveWheel. Another example, isi-ImplicitTesting measures spontaneously triggered associations for benefit oriented product optimization.

We continuously strive to adapt our methods to new scientific finding.

Photo: DragonImages / iStock.com

more about our tools & services

Facts & Figures

300

consumer projects p.a.

25

years of experience

70

percent of our projects are international

1800

panel sessions p.a.         

20

descriptive panels

6

sensory laboratories in
Göttingen, Cologne, Hamburg, Munich

The isi Eco System

We support you with our strong research & innovation eco-system. Working together with isi also means having access to our partner network.

milk
dr wolf communications
glasmeyer branding
kaiser x labs
talvaro
arineo
wzl rwth aachen
innoki
jovoto
startraum
quovadis
marktresearch
esn
dgsens
bvm
hs nordhausen
hs harz
uni göttingen
uni magdeburg
dhbw
university wageningen
university of copenhagen