This year we will again be represented at "Research & Results*", the world's leading trade fair for market research. It will take place on 24.10. and 25.10.2018 in Munich at the MOC Event Center. Visit our booth 260 in hall 1 and learn more about our innovative isi DesignDecoding approach.
In their presentation "Design Decoding Reinvented" isi CEO Joachim Haag and isi Associate Director Anne Hoffman will also report on the approach and present new data and findings (25.10.2018, 13.30h - 14.15h, Room 6). "We are looking forward to presenting our new approach to a professional audience. Of course, we have once again come up with something so that visitors to our stand can experience in practice how we implement the new approach at isi," explains Joachim Haag.
How shapes, colours and materials awaken customer associations
In their talk Joachim Haag and Anne Hoffmann will lokk at the "holy grail" of design research, design decoding. The following questions are at the centre of attention:
1. Which design features lead to high appeal?
2. How can we translate brand values into forms?
3. How can the connection between consumer associations and concrete design features such as shapes, colours, materials and surface finishes be established?
"In our innovative isi DesignDecoding approach, we combine data from design tests in the relevant target group with objective design descriptions from trained experts to create unique explanatory models," Joachim Haag reveals in advance.
We would be delighted to welcome you to the fair. For all those who cannot be on site, we will report on the isi DesignDecoding via video after the trade fair.
* Research & Results" is the world's largest market research event and, with 191 exhibitors from 25 countries and 104 workshops, offers an exclusive insight into the industry. "Ideas for Better Insight" is the motto of this year's event. The workshops will focus on topics such as digital marketing, implicit research and data analysis.