News

We are proud co-sponsors of Team Rynkeby - hohes C, an international cycling team that collects donations for children with cancer. This year for the first time there was a German team at the start. 

Team Rynkeby cycles every year in July from different places in Scandinavia and now also from Germany to Paris. Each team collects money for a good cause during the tour. A total of 10.5 million euros was raised throughout Europe. In its first season, the German team collected over 160,000 euros for the German Children's Cancer Foundation. Thank you for the commitment of the cyclists!

The film of the Paris Tour: https://www.youtube.com/watch?v=fWagR4_W7qk

More about Team Rynkeby: https://www.team-rynkeby.com

We are at the Pangborn Sensory Science Symposium starts in Edinburgh. We will present five posters there! Get a glimpse into one of the studies we present at Pangborn:

https://youtu.be/U1fi5bsaKSw

We are looking forward to presenting isi and the latest isi research results at the Pangborn Sensory Science Symposium in Edinburgh from the 28th of July to the 1st of August 2019. With over 1000 attendees, it is the world´s largest conference on sensory and consumer science. You can visit out booth and experience via Virtual Reality how isi research is conducted in countries all over the world.

We also invite you to look at our research results. We present four posters at the Symposium. The presented studies give you a glimpse of what we are interested in at isi and what we think will be relevant for the future of sensory and consumer science.

Understanding the dissociation between explicit and implicit consumer associations with isi ImplicitTesting at the centre: an online experiment on gender-targeted packaging.
How “new” is too new for innovations? – Finding the right level of difference for successful product differentiations
Design Decoding – from shapes, colors & materials to consumer associations…
Penalty 2.0: comparing a squared driver analysis from consumer descriptions with conventional penalty analysis from JAR evaluations.

Download the Abstracts here.