Innovation processes are changing ever more rapidly: shorter development times, increasingly more dynamic environments, shorter product life cycles ... companies react to these changes by utilizing agile processes with a high customer focus.
We enable companies to test their ideas, designs, and products faster, leaner and more cost-effectively. The AGILE STATUS TEST provides the optimal basis for decision-making for the next iteration or the next step in the innovation process.
The Nutri-Score offers consumers important information in identifying products with a well-balanced nutritional value. Even though labelling is voluntary for companies, the Front of Pack-labelling has already started to appear on products. isi offers a comprehensive toolbox to help manufacturers optimize their Nutri-Score. We will show you how to efficiently achieve an improved Nutri-Score while keeping the focus on sensory perception and consumer acceptance of the products.
Consumers’ preferences depend on the context in which consumption takes place. By using innovative VR technology in our sensory consumer tests we set respondents into realistic contexts while still having full control over the test conditions. Your benefit: More valid results, cost and time savings.
You’re about to develop new (pack) design prototypes but want to make sure that the composition of shapes, colors, materials and finishes conveys your brand values and strengthens your intended positioning? In qualitative and quantitative approaches, we help you to decode secret relationships.
