We believe in integrated product and concept optimization.
Brand and marketing concepts make promises to consumers, based on which he purchases the product. However, only if the core product meets these expectations will there be satisfaction – the basis of long-term success.
Meshing of concept and product optimization in consideration of expectations and experience lead to product success.
We look at products like consumers.
But we translate their needs into the language of R&D and industrial design.
The core of our work:
Decoding the hidden relationship between controllable product parameters and subjective consumer perceptions.
We use the knowledge of these codes to derive clear and action-oriented recommended optimizations.
Two fundamental insights of behavioral economics:
Behavioral economics insights have great significance for sensory marketing research at isi.
We are tireless – and always strive to adapt our methods to these new scientific insights.