Benefit mapping / Brand fragrances / Conjoint analysis / Consumer tests / Descriptive analysis
Design of experiments / Design research / Difference tests / Drivers of benefits / Drivers of liking
Focus groups / Home visits / Home-use tests / In-depth interviews / Implicit testing
Mobile research / Online studies (quant & qual) / Preference mapping / Scent research
Segmentation studies / Sensory conjoint / Sensory consumer journey
Similarity tests / Usability tests
Determination of valid product ratings
We find out for you how your recipes or product designs are rated overall as well as in terms of individual partial aspects.
In combination with innovative methods, such as isi ImplicitTesting, we can also record spontaneously triggered associations and perceived benefit dimensions.
Testing under ideal conditions
Every project deserves exactly that method which provides reliable answers to the study questions. Depending on the information you need, we implement consumer tests as follows:
Our industry focus
*In addition to our own facilities, we use a world-wide network of carefully selected partners for our field work. We have certified our partners with our own quality seal and thus documented that our high standards are met.
We are one of the world‘s leading suppliers of descriptive analysis.
Objective and detailed descriptions of sensory impressions are the key for translating consumer needs to specific product attributes.
We are experts in descriptive analysis – flexible, cost-effective, with the highest standards.
Consumer needs become product attributes
Our standard: we look at products like consumers but translate their needs into the language of R&D and industrial design. By connecting subjective consumer impressions with objective sensory profiles and/or varying product parameters we manage to implement this transfer.
isi ProfileOptimizer | Preference Mapping & Drivers of Liking
isi SensAssociation | Benefit Mapping & Drivers of Benefits
Testing in sensory labs
Product differences are often subtle but have a great impact on the question 'market success or flop?'.
In our highly modern sensory labs, we control all imaginable variables and offer optimal conditions in order to uncover these differences.
From chewing gum to complex meat dishes…
State-of-the-art online studies
We are experts in online research.
In-house software development and outstanding programming skills allow us to implement just about anything you wish in connection with online questionnaires. The data is often collected via our subsidiary myonlinepanel.
isi OnlineResearch & isi MobileResearch
99% of our quantitative tests are based on modern online questionnaires. The integration of multimedia stimuli, innovative question types such as isi ImplicitTesting or surveytainment components noticeably increase the value of our studies:
The real reasons for product purchases are often hidden. They are due to our psychological motives: our need for autonomy, security, or stimulation expresses itself in very specific benefit expectations in certain products.
Specifically trained researchers explore these purchase drivers using qualitative methods.
Qualitative online research regularly supplements our isi HomeUseTests.
We regularly offer training and workshops on topics concerning sensory marketing research – at our isi company locations or at home in your house.
Excerpt from our subject spectrum:
Interested? Get in touch with us!